Mercedes Benz Share Price Target 2026 to 2035:- In the competitive world of luxury automotive, Mercedes-Benz Group AG (MBG) is no longer just a car manufacturer—it is a “luxury tech” firm. As the industry pivots from internal combustion engines (ICE) to software-defined electric vehicles, the Mercedes Benz Share Price is undergoing a fundamental re-evaluation.
If you are tracking the Mercedes Benz Share Price, you are watching one of the most ambitious corporate transformations in history. This forecast examines the trajectory of the stock from the immediate 2026 horizon to the long-term vision of 2035.
The Immediate Outlook: Mercedes Benz Share Price in 2026
As of early 2026, the Mercedes Benz Share Price is characterized by a “Value over Volume” strategy. The company has moved away from chasing entry-level sales and is instead focusing on its high-margin “Top-End” segment—Maybach, AMG, and the G-Class.
2026 Price Catalysts
In late 2025, the stock was trading near €68.00. For 2026, several factors are acting as anchors:
- The Product Offensive: Mercedes plans to launch 18 new or revised models in 2026 alone. This “product refresh” is expected to revitalize demand in key markets like North America and Europe.
- Cost Efficiency: By streamlining fixed costs, the company aims for a resilient operating margin target of 12% to 14%, even in a cooling global economy.
- Dividend Yield: Mercedes-Benz remains a favorite for income investors, with a projected dividend in May 2026 of approximately €4.30 per share, maintaining a yield north of 6-7%.
- Analyst Consensus: Most 12-month targets for the Mercedes Benz Share Price currently cluster around the €72.00 to €83.00 range.
Mid-Term Projection: Mercedes Benz Share Price (2027 – 2030)
The window between 2027 and 2030 will be defined by the “Electric First” transition. While the company has slowed its original “Electric Only” timeline due to market realities, the goal remains for electrified vehicles to account for 50% of sales by 2030.
Scaling MB.OS
By 2027, the proprietary Mercedes-Benz Operating System (MB.OS) will be integrated into the majority of new models. This creates a high-margin recurring revenue stream through software updates and digital services.
- Margin Expansion: Software revenue carries significantly higher margins than hardware. As digital services scale, the Mercedes Benz Share Price could see a valuation “re-rating” closer to tech-sector multiples.
- China Recovery: A key risk is the Chinese market. If Mercedes can successfully regain premium market share from local EV competitors by 2028, the stock could break out.
- 2030 Target: If the company achieves its goal of becoming 50%+ electric with 14% margins, the Mercedes Benz Share Price could realistically reach €110.00 to €135.00.
Long-Term Vision: 2031 – 2035
Predicting a share price for 2035 involves looking at the “End Game” of the automotive transition. By 2035, Mercedes aims for its new vehicle fleet to be nearly 90% electric in major markets.
The Path to €180
By 2035, the Mercedes Benz Share Price will reflect a company that has likely mastered:
- Level 3 & 4 Autonomy: Mercedes was the first to certify Level 3 autonomous driving in the US. By 2035, autonomous driving packages could be a standard, high-revenue feature.
- Carbon-Neutral Production: By reaching 100% green energy operations in its factories, Mercedes will avoid the heavy carbon taxes and regulatory penalties that may plague laggards in the 2030s.
- The “Mythos” Series: This ultra-exclusive collectible series, launched earlier in the decade, will have matured, cementing the brand’s status as a luxury icon similar to Hermès or Ferrari.
2035 Price Target Range:
- Base Case: €155.00 (Successful EV transition and software monetization).
- Bull Case: €190.00+ (Market dominance in autonomous luxury and successful expansion in India/Southeast Asia).
Forecast Summary Table
| Year | EV Share Target | Expected Margin | Share Price Target (Avg) |
| 2026 | 30% | 12% – 14% | €78.00 |
| 2028 | 40% | 13% – 15% | €98.00 |
| 2030 | 55% | 14%+ | €122.00 |
| 2035 | 90% | 16%+ | €172.00 |
Key Risks to the Mercedes Benz Share Price
No investment is without headwinds. For Mercedes-Benz, the primary risks include:
- The “EV Chasm”: If consumer adoption of EVs remains slower than expected, the company may face “stranded assets” in its battery production facilities.
- Geopolitical Tariffs: Ongoing trade tensions between the EU and China regarding EV subsidies could result in retaliatory tariffs that hurt Mercedes’ most profitable market (China).
- Raw Material Volatility: The cost of lithium, cobalt, and wood for luxury interiors remains a wildcard for long-term margin stability.
FAQ: Mercedes Benz Share Price Forecast
Is Mercedes-Benz a “Buy” for the dividends alone?
Historically, yes. Mercedes has one of the strongest dividend track records in the DAX. Even if the Mercedes Benz Share Price remains flat, the 6-8% annual yield provides a substantial “total return” for patient investors.
What is the “Value over Volume” strategy?
It means Mercedes would rather sell one high-margin S-Class or Maybach than three lower-margin A-Class cars. This protects the Mercedes Benz Share Price during economic downturns, as luxury buyers are typically less affected by inflation.
Does Mercedes compete with Tesla?
In the premium segment, yes. However, Mercedes focuses on “Luxury and Comfort,” whereas Tesla focuses on “Utility and Tech.” The Mercedes Benz Share Price is increasingly tied to its ability to prove that its software (MB.OS) is as capable as Tesla’s.
Will the company stop making gas cars by 2035?
Current plans suggest a near-total exit from ICE in major markets by 2035, but the company has maintained “strategic flexibility” to continue producing hybrids if market infrastructure (like charging stations) lags behind.
Conclusion
The decade ahead for the Mercedes Benz Share Price is a story of a legacy giant proving it can out-innovate the newcomers. By doubling down on “Top-End” luxury and high-margin software, Mercedes is building a moat that is difficult for mass-market EV makers to cross.
While the transition to 2030 will require massive capital expenditure, the payoff is a leaner, more profitable, and tech-centric company. For investors, the current valuation offers a rare entry point into a brand that has defined luxury for over a century and is positioned to do so for the next.